The Infrastructure
Behind the Trucks
Houston Online Marketing builds proprietary fleet intelligence platforms that eliminate manual entry, prevent fraud, enforce compliance, and pay drivers accurately — in real time.
Frac Sand Hauling Has Always Run on Paper and Hope
Manual ticket entry. Tonnage disputes. Missed overweight loads flagged at the destination. Zero real-time visibility into what your fleet is doing or what your drivers are owed. Every error costs time, money, and trust.
Houston Online Marketing built a better way — and it's already running in the oilfield.
Paper Tickets
Manual data entry creates errors, disputes, and hours of reconciliation work every week.
Overweight Surprises
Loads rejected at the destination mean lost time, lost revenue, and damaged operator relationships.
Pay Disputes
Drivers don't trust what they can't see. Manual calculations breed distrust and turnover.
Zero Visibility
No real-time data means management is always reacting — never ahead of the problem.
The Load Intelligence System
A proprietary fleet operations platform purpose-built for frac sand hauling. Every ticket. Every ton. Every dollar. Automated, accurate, and audit-ready.
Intelligent Ticket Processing
AI vision reads every load ticket the moment it's submitted. Driver, tonnage, yard, and pay — all calculated and logged with no manual entry.
Real-Time Driver Pay
Every driver knows exactly what they hauled and what they earned before the truck leaves the pit. No waiting. No disputes.
Overweight Load Protection
Flags overweight loads at the point of loading and alerts the driver immediately. Zero destination rejections.
Fraud & Duplicate Detection
Catches duplicate BOL submissions and flags suspicious patterns automatically. Every load is verified before it counts.
Operations Dashboard
Real-time fleet visibility for management. Gross revenue, driver payouts, margin, and loads needing review — all in one screen.
Driver Compliance Tracking
Every driver's status, documentation, and load history is logged and audit-ready. Suspensions, violations, and approvals are tracked automatically — nothing falls through the cracks.
Built for the Field. Designed for the Office.
Ticket Upload & Auto-Processing
Driver snaps a photo of the load ticket. The system reads it, identifies the driver, calculates gross tonnage from the weight differential, computes pay, and logs the load — all before the truck moves.
- AI-powered ticket scanning
- Automatic tonnage calculation
- Instant pay computation
- Audit-ready load record
Overweight Load Alerts
The system flags overweight loads the moment a ticket is processed — before the truck moves. The driver receives an immediate alert on their device. Management gets notified. Owner-operators with hired drivers get their own alert. Nothing slips through.
- Real-time weight flag at the pit
- Instant driver mobile alert
- Management notification with full load details
- Owner-operator alert for hired drivers
Driver Pay Dashboard
Every driver has their own portal showing exactly what they hauled, what they earned, and what their settlement status is. Full transparency eliminates disputes and builds trust with your fleet.
- Weekly pay summary per driver
- Load-by-load breakdown
- Settlement status in real time
- Owner-operator fleet view
Built for Operations That Can't Afford Errors
Frac Sand Hauling Operations
Our flagship platform was purpose-built for frac sand. If you're moving sand to the wellhead and still running paper tickets, we built this for you.
Fleet Operators & Owner-Operators
Whether you run 10 trucks or 500, the platform scales to your fleet. Owner-operators get full visibility into every hired driver load and settlement.
Energy Companies & Operators
If you manage multiple hauling vendors and need consolidated visibility, compliance records, and accurate tonnage reporting across your entire operation — we can build for you.
We Build the Technology. You Run the Operation.
Houston Online Marketing is a Houston-based technology company specializing in vertical SaaS platforms, automation systems, and intelligent web infrastructure. We don't build generic software — we build purpose-built systems for specific industries that have been underserved by off-the-shelf solutions.
Our Load Intelligence System is currently deployed in active frac sand operations. It was built from the ground up with real operational requirements — every feature earned its place by solving a real problem in the field.
Right-Sized for Your Fleet
- ✓ Ticket processing & AI vision
- ✓ Real-time driver pay
- ✓ Overweight alerts
- ✓ Driver compliance portal
- ✓ Weekly settlements
- ✓ Everything in Starter
- ✓ Auto-approval workflows
- ✓ SMS driver alerts
- ✓ Custom domain portal
- ✓ Advanced analytics
- ✓ Everything in Tier 1 & 2
- ✓ White label option
- ✓ Dedicated infrastructure
- ✓ Custom integrations
- ✓ Direct account management
See the Platform in Action
Fill out the form and we'll reach out within one business day to schedule a live walkthrough tailored to your operation. We want to understand your fleet before we show you the system.